JJ Olatunji, better known as KSI, has found himself at the center of controversy once again with the release of his latest single “Thick Of It” featuring Trippie Redd.
The song, which dropped on October 3, 2024, has been met with widespread criticism and mockery across social media platforms.
KSI stated in his new youtube video:
“People are enjoying the song man, this internet culture is just full of sheep if you have an opinion against it you’re against the herd fuck you that’s it don’t be a sheep, be a Shepherd you already know this song’s going to go hard when I perform you already know.”
The Song and Its Reception
“Thick Of It” is a pop rap track produced by Ray Michael Djan Jr., with a runtime of 2 minutes and 40 seconds.
Despite KSI’s efforts, the song has been widely panned by listeners and critics alike. Many have described it as generic, lacking substance, and difficult to sit through.
The negative reception is evident in the disparity between likes on the music video and comments criticizing it. While the video has garnered over 236,000 likes on YouTube, a top comment mocking the song has received approximately 350,000 likes.
legendary lines from lord KSI:
From the screen to the ring, to the pеn, to the king
Where’s my crown? That’s my bling
Always drama when I ring
Celebrity Reactions
We're adding a feature that automatically mutes your audio if you accidentally play KSI's new song pic.twitter.com/1onuNnCa4M
— Opera GX (@operagxofficial) October 8, 2024
The backlash hasn’t been limited to fans. Several celebrities have joined in on the mockery:
- Drake encouraged popular streamer Adin Ross to play the song, sarcastically calling it a “banger”.
- Trippie Redd, the featured artist, jokingly claimed he was “held hostage” to participate in the song.
- KSI’s own brother, Deji, posted a nine-minute video of himself laughing at the music video1.
KSI’s Response
Initially, KSI attempted to brush off the criticism, stating in an interview with Clash, “The secret is never, ever take things to heart”
However, as the mockery intensified, he took to Instagram Stories to express his frustration:
“Imagine spending so much time and effort into making a song for people to then repeatedly take the piss out of it online. I get it’s trendy to hate me rn but can we like move on?”
The Viral Moment
The song’s release has become a viral moment, with memes and reactions flooding social media platforms. One popular meme features streamer IShowSpeed calling KSI to mock the song, resulting in KSI angrily hanging up
While “Thick Of It” may not be the worst song ever produced, it has certainly become a target for widespread ridicule. KSI’s reputation as a YouTuber, boxer, and entrepreneur hasn’t translated well into the music industry, and his latest release has only fueled the skepticism surrounding his musical abilities.
As the internet continues to have its fun at KSI’s expense, it remains to be seen how this will impact his future musical endeavors and his overall brand. For now, it seems that KSI’s attempt to be taken seriously as a rapper has backfired, turning him into the subject of countless memes and jokes across the internet.
